It’s fine to pound the same beer all the time and continue checking it in, but the Trophy Hunter is only concerned with driving up the unique number. Untappd tracks the total number of check-ins and the total number of unique check-ins. For entertainment purposes, we have identified seven types of Untappd users and will lampoon and caricature them here. Whether it’s because of dirty tap lines at the neighborhood pub, a novice beer drinker who doesn’t know a hop from an adjunct, or Yelp-style morons trying to avenge grudges online – too many reviews lack real value. What do brewers think about Untappd and the feedback they receive? After having polled several brewers, opinions varied but there was one commonality amongst everyone I interviewed – user reviews are taken with a massive grain of salt. With seemingly every check-in, users receive one of a never-ending sea of ‘Badges’ – the gamification side of the app.
Have a beer and check it into the app, give a score from 0 to 5, and complete the check-in with tasting notes, serving style, location, tagged friends, and more.
(You can friend me there Founded in 2010, Untappd now boasts over 9 million users … and those users use the app in very, very different ways. Most of you are likely familiar with and maybe even users of the most popular social beer check-in app, Untappd.
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